What is the Civility Score™?
Using AI trained with the highest journalism standards, Seekr analyzes thousands of hours of podcast episodes to measure the level of personal attack in the show commentary.
Seekr AI then generates an average Civility Score™ for each podcast show and episode, ranging from No Civility to High Civility, to give insight into the podcast’s quality and brand suitability.
Users can access actionable data insights to inform their media strategy and improve efficiency in advertising planning with the Civility Score™.
Civility Score™ Definitions:
| Definition | Description |
|---|---|
| Personal Attacks | Attacks that lack empathy and may use disrespectful or inconsiderate language towards others. |
| Severe Attacks | Extreme attacks that are abusive, obscene, or hateful. |
| Civility Scores | Overall podcast scores based on the average level of personal attack across show content. |
| No Civility | Severe amount of personal attacks. Associated with a high presence of abusive, obscene, or hateful content. |
| Low Civility | High amount of personal attacks that may be extreme or disrespectful. |
| Medium Civility | Mixed amount of personal attacks with civil content. |
| High Civility | Very low or no amount of personal attacks. |